LOCATION: Remote East Coast
REPORTS TO: CEO
DIRECT REPORTS:
Sr Director of Performance Marketing
Sr. Director of Customer Experience
COMPANY PROFILE:
Rapidly growing direct-to-consumer meal delivery company
POSITION SYNOPSIS:
As a key member of the senior leadership team, the highly entrepreneurial energized and motivational Vice President of Marketing will drive the development and execution of a comprehensive marketing plan and growth strategy to align with the company’s objectives. The position oversees the organization’s branding, digital & traditional marketing, partnerships, event planning, public relations, community outreach programs, and customer experience group.
THE RIGHT CANDIDATE:
● Has worked in a D2C delivery meal business
● Has built or grown an e-commerce DTC subscription brand
● Has managed an internal Customer Experience teams
● Is an entrepreneurial, self-directed, and motivational team builder
● Solves problems and makes decisions using a blend of experience and data
● Optimizes strategy and tactics; set objectives and the plan to achieve them
● Builds and leads teams to create successful outcomes
● Holds themselves and their team accountable for achieving goals
● Has the foresight, flexibility, and agility to change direction when necessary
● Is fanatical about winning the hearts and minds of customers
KEY RESPONSIBILITIES:
● Work collaboratively with other members of the leadership team to define objectives, KPIs, develop budgets, strategies, and achieve targets in line with the founders’ vision and the company’s mission
● Recruit and lead talented teams
● Lead the development and execution of a differentiated, insights-driven brand strategy
● Manage a diversified mix of digital and analog acquisition channels to more effectively target prospective higher affinity customers, increase conversion and LTV, reduce CAC, and scale
● Monitor and optimize the payback period of each cohort of users, making the necessary adjustments to the marketing mix and tactics
● Design and implement successful full-funnel strategies to optimize conversion to rapidly scale the business
● Design, develop and execute formal customer retention strategies and programs to regularly improve Customer Lifetime Value
● Identify and engage key strategic partners to increase brand awareness and drive growth
● Develop and manage the consumer-facing digital and offline experiences
● Oversee the company’s customer experience group
● Develop value-add presentations to engage key internal stakeholders, investors, and partners
● Drive company vision, messaging, and brand consistency; instill a growth-minded culture.
● Full P&L responsibility for the marketing department
QUALIFICATION REQUIREMENTS:
● Minimum ten years of marketing experience and successful track record formulating and leading marketing strategy, implementation, and team building for direct-to-consumer e-commerce companies
● 5+ years of marketing experience driving customer acquisition across marketing channels (PPC, Display, Paid Search, Paid Social, Retargeting, etc) – startup
experience preferred
● 5+ years of marketing leadership experience
● Ecommerce meal experience is preferred
● Experience working with ad-serving platforms and digital monitoring tools, as well as offline marketing tools and strategies as well.
● Experience in leading and managing A/B testing, bidded media, and marketing program optimization
● Demonstrated data insights (KPIs, traffic, revenue, conversions, ROI) to improve marketing efforts
● Demonstrated interest and/or experience working with or coaching a fast-growing company.
● Excellent oral and written communication skills with the ability to effectively
communicate with and influence colleagues at all levels.
● Excellent eye for design and can understand and interpret design language (digital and analog), experience managing designers, developers, and agencies.
● Sense of urgency in assisting the brand in navigating the ever-changing landscape
to commercialize opportunities.
● Strong leadership, talent mentoring, and talent development skills.
● Enthusiastic, can-do approach, with the ability to prioritize effectively in a rapid-paced environment.
● Self-motivated with critical attention to detail, deadlines, and reporting.
● Bachelor’s degree in Marketing, Communications, Business Administration, or related field of study. MBA Degree preferred.
COMPENSATION AND BENEFITS
● This position is an “at-will”, full-time, salaried exempt position
● Compensation will be aligned with the candidate’s experience and expertise
● Competitive benefits are available, including medical, dental, vision, life, and 401K
LOCATION
● East coast based is preferrable
● Majority of work can be managed remotely
● Travel to meetings will be required as necessary
The Company is an equal opportunity employer. We value a diverse workforce and an
inclusive culture. We encourage applications from all qualified individuals without regard
to race, color, religion, gender, sexual orientation, gender identity or expression, age,
national origin, marital status, disability, and veteran status
This document is presented to you in confidence. All communication, whether written, oral or electronic should be addressed to:
James E. Weber, President
New Century Dynamics Executive Search
Tel. 770-649-7051; Cell 770-354-2817; e-mail; jimweber@newcenturydynamics.com
