New Century Dynamics Executive Search is pleased to announce that Jim Weber has landed an Exclusive Search to find a VP of Marketing for a Midwestern-based Casual Dining Brand. This is an established, but growing franchising company looking for a seasoned Restaurant Marketing Professional to lead the Marketing Function. This position reports to the CEO.
Position Summary:
The VP/Director of Marketing will direct and oversee the Marketing department. The role reports to the CEO and serves as the Brand Leader for The Brand. This role has oversight responsibility to design, implement and monitor effective marketing strategies that align with our business goals. The Successful Candidate plays a significant role in shaping the company’s strategic marketing planning and ensures strategies contribute to the company’s long-term success.
Essential Functions:
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- Leads overarching brand strategy and initiative calendar of consumer-desired programs to support strategic goals and increase brand awareness.
- Defines brand positioning in the marketplace, brand objectives for short- and long-term growth, and strategies and tactics to achieve growth.
- Has a clear vision for the business; maintains a strategic perspective for concept development and enhancement. Generates and encourages breakthrough ideas to promote the development of the organization and its team members.
- Uncompromising commitment to the guest experience; consistently seeks to improve guest satisfaction and understand core customer needs. Conducts consumer research and utilizes feedback to increase guest experience and identify challenges and opportunities for growth.
- Skilled at the development and implementation of alternative strategies when faced with challenging environments; capable of completing key assignments and devising effective alternatives when roadblocks appear.
- Ensures effective and efficient marketing, branding, and communications strategies across all channels.
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- Drive marketing ROI and performance through a result-driven approach, continually testing and evaluating new modern marketing opportunities and reporting results of programs.
- Maximize marketing results across a variety of channels and vehicles. Utilize data/analytics to understand customer behavior, determine customer personas, and develop a comprehensive set of marketing programs.
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- Generate a clear view of our competitive landscape and positioning strategies. Identify opportunities to reach new market segments and expand market share.
- Owns brand framework and visual identity.
- Leads menu innovation strategy and menu engineering.
- Conducts consumer research and understanding of core customer needs. Identifies challenges and opportunities for growth.
- Prepares regular reports and presentations on marketing metrics for the CEO.
- Oversees marketing team including team development. Sets current and long-term goals for the marketing team.
- Designs and reviews the Marketing department’s budget.
- Prioritizes marketing projects and allocates resources accordingly.
- Forecasts hiring needs for the Marketing department
- Participates in the quarterly and annual planning of the company’s objectives
- Oversees Marketing expenses/allocations and regularly updates monthly projected sales.
Qualifications and Experience:
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- Proven work experience as a VP of Marketing, Marketing Director, or another senior role.
- Demonstrable experience designing and implementing successful marketing campaigns.
- Experience with Google Ads, Facebook, Instagram YouTube, and other social platforms.
- Experience with SEO marketing and optimizing content for landing pages.
- Experience with content management software and digital marketing tools and techniques.
- Strong leadership skills.
Please contact Jim Weber with your interests or referrals.
All communication, whether written, oral, or electronic should be addressed to:
New Century Dynamics Executive Search
James E. Weber, President
New Century Dynamics Executive Search
Tel. 770-354-2817;
jimweber@newcenturydynamics.com