Brand Development Director

The Director of Brand Development will lead a vertical and be responsible for the scaling and success of multiple brands. This leader will be instrumental in designing operational strategy, and goals, and will be accountable for the financial success of their brands. The Director of Brand Development will own all operational aspects of the business to support the restaurant brands, including providing input/direction on brand strategy, driving location-level performance, directing/managing the food & beverage program, maintaining facilities, overseeing the build-out of new locations, and championing continuous improvement. This leader will add to the vibrant atmosphere of The Company, bringing energy, creativity, and innovative thinking to the management, development, and growth of The Company.

 

Our ideal Director of Brand Development is:

    • Adaptable – You are flexible, resourceful, and can wear many hats. You are always looking for ways to improve and can look at a business with a critical eye. You are timely, proactive, and always follow through.
    • Accountable – You are a team player who will not pass the buck. Unafraid of having crucial conversations, you are empathetic but firm, and are strong with conflict resolution.
    • Proactive – You are not afraid of new challenges. You identify issues quickly and drive through obstacles with ease in order to deliver high-quality results.
    • Analytical – You can effectively process financial information and can express the needs of the business to your teams. You have an entrepreneurial mentality and are exceptionally organized in all tasks that you undertake.
    • A Communicator – You are a successful communicator and liaison between the field and the home office. You understand the hospitality industry and embrace our non-traditional business hours.

 

RESPONSIBILITIES

OPERATIONS

    • Champion operational excellence and adherence to brand standards.
    • Provide brand marketing + strategy input/direction in partnership with other members of the leadership team.
    • Empower and Lead Operations Managers to consistently deliver a cohesive brand experience to guests.
    • Manage the vertical’s overall operational budget and coordinate creation and execution with fellow The Company leadership team members; provide input into annual revenue goals and targets.
    • Develop systems and procedures to hold staff accountable at the highest levels, ensuring delivery of operational excellence for The Company.
    • Manage brand performance metrics via improved reporting, information flow, and management, business process improvement; in the near term, manage the creation and rollout of a brand dashboard at all levels of the organization.
    • Identify operational gaps and continuously improve operational systems and controls.
    • Develop and maintain an innovative, best-in-class, food & beverage program that provides guests with the best product experiences available.
    • Oversee and drive the development of new locations for rapidly growing brands; support brand expansion including new market pre-launch activities.

VISION, STRATEGY, AND LEADERSHIP

    • Contribute to the building and achievement of the company’s strategic plan, advancing the company’s brand position, revenue, and growth.
    • Drive the development and preparation of short-term and long-range plans and budgets based on company goals and objectives.
    • Foster an environment where improvements to products, processes, and services are welcomed and encouraged.

TEAM DEVELOPMENT

    • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality.
    • Attract, develop, appraise, and retain a high-performance team; provide coaching and feedback for continuous improvement to further foster a high-performance, energized work environment that reflects the organization’s culture.
    • Establish a system to ensure team members receive timely and appropriate training and development.

 

QUALIFICATIONS

    • Ten or more years experience successfully managing multi-unit, multi-brand operations; hospitality and food & beverage required. Preferably in experience with elevated casual or fine dining concepts.
    • Proven ability to influence the marketing strategy and direction of a start-up food concept.
    • Experience scaling the business operations of an early-stage, comparable organization; experience as a proven business operator.
    • Experience managing rapid organizational changes and managing the impact of change
    • Ability to deal with ambiguity yet possesses analytical skills and process orientation to align personnel and resources in order to deliver sustainable and profitable business results.
    • Track record of delivering operating results while increasing sales and profitability.
    • Highly developed communication and presentation skills with the ability to clearly, concisely and confidently communicate with all levels of the organization and its external partners.
    • An energetic and positive individual who is relationship-oriented with a demonstrated track record of serving as a trusted partner to internal and external constituents.
    • Demonstrated ability in problem analysis and resolution at both a strategic and operational level
    • Strong grasp of financial concepts, including budgets and profit and loss statements, and balance sheet management
    • Exemplary team-building skills and demonstrated ability to motivate and encourage teams
    • Experience in vendor relationship management
    • Ability to collaborate with cross-functional teams to attain business goals/objectives
    • Ability to travel up 20-30%

This document is presented to you in confidence.  All communication, whether written, oral, or electronic should be addressed to:

James E. Weber, President
New Century Dynamics Executive Search
9370 Stoney Ridge Ln.
Johns Creek, GA  30022

Tel. 770-649-7051; Cell 770-354-2817;  jimweber@newcenturydynamics.com

 

 

VP Marketing, Casual Dining Concept – New Search

New Century Dynamics Executive Search is pleased to announce that Jim Weber has landed an Exclusive Search to find a VP of Marketing for a Midwestern-based Casual Dining Brand.  This is an established, but growing franchising company looking for a seasoned Restaurant Marketing Professional to lead the Marketing Function.  This position reports to the CEO.

Position Summary

The VP/Director of Marketing will direct and oversee the Marketing department.  The role reports to the CEO and serves as the Brand Leader for The Brand. This role has oversight responsibility to design, implement and monitor effective marketing strategies that align with our business goals. The Successful Candidate plays a significant role in shaping the company’s strategic marketing planning and ensures strategies contribute to the company’s long-term success.

 

Essential Functions

    • Leads overarching brand strategy and initiative calendar of consumer-desired programs to support strategic goals and increase brand awareness.
    • Defines brand positioning in the marketplace, brand objectives for short- and long-term growth, and strategies and tactics to achieve growth.
    • Has a clear vision for the business; maintains a strategic perspective for concept development and enhancement. Generates and encourages breakthrough ideas to promote the development of the organization and its team members.
    • Uncompromising commitment to the guest experience; consistently seeks to improve guest satisfaction and understand core customer needs. Conducts consumer research and utilizes feedback to increase guest experience and identify challenges and opportunities for growth.
    • Skilled at the development and implementation of alternative strategies when faced with challenging environments; capable of completing key assignments and devising effective alternatives when roadblocks appear.
    • Ensures effective and efficient marketing, branding, and communications strategies across all channels.
    • Drive marketing ROI and performance through a result-driven approach, continually testing and evaluating new modern marketing opportunities and reporting results of programs.
    • Maximize marketing results across a variety of channels and vehicles. Utilize data/analytics to understand customer behavior, determine customer personas, and develop a comprehensive set of marketing programs.
    • Generate a clear view of our competitive landscape and positioning strategies. Identify opportunities to reach new market segments and expand market share.
    • Owns brand framework and visual identity.
    • Leads menu innovation strategy and menu engineering.
    • Conducts consumer research and understanding of core customer needs. Identifies challenges and opportunities for growth.
    • Prepares regular reports and presentations on marketing metrics for the CEO.
    • Oversees marketing team including team development. Sets current and long-term goals for the marketing team.
    • Designs and reviews the Marketing department’s budget.
    • Prioritizes marketing projects and allocates resources accordingly.
    • Forecasts hiring needs for the Marketing department
    • Participates in the quarterly and annual planning of the company’s objectives
    • Oversees Marketing expenses/allocations and regularly updates monthly projected sales.

Qualifications and Experience: 

    • Proven work experience as a VP of Marketing, Marketing Director, or another senior role.
    • Demonstrable experience designing and implementing successful marketing campaigns.
    • Experience with Google Ads, Facebook, Instagram YouTube, and other social platforms.
    • Experience with SEO marketing and optimizing content for landing pages.
    • Experience with content management software and digital marketing tools and techniques.
    • Strong leadership skills.

Please contact Jim Weber with your interests or referrals.

All communication, whether written, oral, or electronic should be addressed to:

 

Jim Weber – President
New Century Dynamics Executive Search

 

James E. Weber, President

New Century Dynamics Executive Search

Tel. 770-354-2817;

jimweber@newcenturydynamics.com