Alumni Direct, LLC. (AD) is an affinity-based enterprise that is focused on the creation and optimization of engagement within the national audience of college graduates between university-specific alumni. Our core product is a web-based platform that provides both social and community connectivity. We will also provide similar communities for Business Alumni associations and Fraternity/Sorority associations and athletes.
The purpose is to create and share exclusive benefits and services relevant to the overall life and professional enrichment of community members. While the enterprise is digitally anchored with a website, the overall business model is operated as a hybrid – human and digital – platform to ensure the AD standards for personal engagement between membership communities and strategic business partners.
Job Responsibilities:
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- Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
- Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
- Designs, builds, and maintains our social media presence.
- Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
- Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPls).
- Identifies trends and insights and optimizes spending and performance based on the insights.
- Brainstorms new and creative growth strategies through digital marketing.
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Qualifications/Skills:
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Creating and maintaining client relationships
- Coaching and subordinate involvement
- Managing processes
- Self-motivated yet customer-focused
- Proficient in marketing research and statistical analysis
- Able to develop budgets
- Familiar with financial planning and strategy
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Education, Experience, and Licensing Requirements:
- Bachelor’s or master’s degree in marketing or a related field
- Proven working experience in digital marketing, particularly within the industry
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website and marketing analytics tools (e.g., Google
Analytics, Netlnsight, Omniture, WebTrends, SEMRush, etc.)
- Working knowledge of ad serving tools
- Experience in setting up and optimizing PPC campaigns on all major search engines
For more information and your referrals please contact Jim Weber.
Jim Weber, Managing Partner – ITB Partners Jim Weber – Managing Partner, ITB Partners
Tel. (770) 354-2817
JimWeber@newcenturydynamics.com
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